Marketing your rental property and getting good long-term tenants is the dream, right?
Thanks to technology, it is now much easier to get your rental property in front of the right audience.
No need to pay thousands of dollars to marketing companies to do the heavy lifting for you. Anyone with the zeal to learn can market their own property.
In addition, you don’t have to go at it blindly. Since others are doing it and winning, there is no need to reinvent the wheel.
The fact that you are looking for tips to market your Indianapolis rental property is a sign that you have the drive to make the strategies we are about to discuss work.
Right, are you ready? Let’s go.
Tip #1 Go back to basics – study copywriting
The foundation of digital marketing is copywriting. Fortunately, you don’t have to invest in courses worth thousands of dollars. Content marketers like Neil Patel and Brian Clark have done a marvelous job of availing free resources to help you get started writing ads that will not only grab the attention of your target audience but cause them to take the action you want.
Tip #2 Get the foundation right – invest in learning photography
A large part of marketing your Indianapolis rental property involves staging the property and taking attractive photos and videos. Despite popular belief, not everyone is born with award-winning photography skills.
If you’re not going to hire a professional to take professional shots of the property, at least invest in improving your skills. This may sound basic, but the better your photos, the higher the odds of getting people to place offers and come to view the house or apartment.
Tip #3 Social media is your friend – make use of it!
Technology has revolutionized the marketing landscape. By leveraging free social media platforms, you can start your marketing campaigns with literally little to no investment.
What’s more, you can take advantage of not just one, but literally scores of platforms and websites where you can upload your property.
Two of the biggest picture-based sites you cannot afford to ignore are Pinterest and Instagram. Not only can you post vogue-type photos of your property, but you can link the images and videos directly to your own website – free of charge.
Tip #4 List your property on destination property websites
Following hot on the heels of social media should be mention of destination property websites. Destination websites are those websites people go to specifically to find something specific. Think Amazon and eBay.
For realtors, destination websites on which to market real estate include:
Why is listing on these platforms a good idea? You only have to look at the data to understand why.
· Zillow gets 36 million unique monthly visitors.
· Trulia enjoys 23 million unique monthly visitors
· Yahoo! Homes 20 million unique monthly visitors
· Realtor sees 18 million unique monthly visitors
· Hotpads gets around 1.75 million unique monthly visitors
· Apartments doesn’t do too badly with 1.5 million unique monthly visitors
These are all websites where people come specifically to look for houses for rent or apartments for rent. Don’t miss out on this free traffic.
Tip #5 Research your audience thoroughly
It goes without saying that marketing works best if you know who your target market is. If you are looking to secure families then your ads need to be tailored to this demographic.
You need to identify your target audience’s pain points, the challenges they have when looking for the perfect home, and then present them with the solution - your property as their dream home.
By taking the time to create your target audience avatar, writing copy that attracts this demographic will be a far easier task.
In order to effectively market your Indianapolis rental property to families, you will need to invest in the basics of digital marketing.
Armed with copywriting and photography skills, as well as knowing the best social media platforms to use, you will make good headway in landing favorable tenants.
Book a free consultation if you would like to discuss property management with a PMI Midwest property manager.